Optima telekom
OT – Optima Telekom d.d. is the first alternative provider of fixed telephony services in the Republic of Croatia and second fixed telecommunications operator on the Croatian market. In only five years of commercial activities, the telecommunications network of Optima Telekom based on IP technology has been present with the complete range of telecommunications services in more than 100 Croatian towns. Our current market potential of over half a million landline connections is linked by over 2.200 kilometres of optical network.
A service for all
Citizens have been given an opportunity to choose integral voice services, broadband Internet IP television and video content. The complete and unique business and technical solutions have been made for the companies in order to reduce their telecommunications costs, with the benefit of introducing new services into their business activities. Designed to offer complete customer support with the highest service quality, Optima Telekom has its offices and sales and technical teams with its own employees in Zagreb, Split, Rijeka, Osijek, Varaždin, Zadar, Dubrovnik, Pula, Sisak and Buje.
Desirable employer
The strength of Optima Telekom lies in its highlymotivated employees, almost half of which hold a university degree, be it in the basic company or related ones, and in almost the same number in the network of sales partners. The total number of employees stands at about 400, with 180 employees in the head company.
A strong brand
The strategy of market share increase is based on intensive sales activities and less on advertising itself and emphasizing the Optima Telekom “brand”. Nevertheless, the Optima Telekom brand is among the hundred strongest ones on the market. This is an evidence of a successful synergy of corporate communication and human resources management, according to which every single employee is the best bearer of the company’s brand.
First alternative telecom on the Croatian Stock Exchange
Optima Telekom is very active on the Croatian capital market. After the inaugural launch made by issuing corporate bonds at the beginning of 2007, there followed another step through initial public offering. Thus the Optima Telekom shares have been included in the official market of Zagreb Stock Exchange since January 2008.
The business development of Optima Telekom is based on the following technological principles:
- Construction of telecommunications network based on IP technology
- The fastest broadband access available for customers through DSL technology or directly through optics (Fiber-to-the-Home/Office)
- Modern multimedia content distribution platform
- Use of IP technology for development of different services for all market segments on a unique platform
A wide spectrum of services is intended for business customers, which facilitate their business activities by making them more efficient and less expensive at the same time:
- Centrex, virtual PBX for business customers, replaces the classical telephone exchange, enabling them to have their own telephone network without costly and unneccessary investments in equipment and maintenance
- Business Trunking service significantly reduces costs for business customers who have their exchanges on various locations, since voice, Internet and data capacities are located on a unique platform, thus making multiple savings in running a business
- Optima Metro Ethernet enables business customers to connect physically separate locations within a town into the Ethernet network of various rates. Data flow cannot be safer, cheaper or easier.
Via DSL technology, Optima Telekom integrates the services of telephony, broadband Internet access and television into the unique OptiTV package, and the offer shall be extended in further steps of development by video store service (video on demand), and by proper promotional info programme.
This will enable Optima Telekom to develop an advanced business model based on:
- Innovativeness and differentiation of services
- Direct customer access wherever possible
This strategy enables reaching the highest level of telecommunications services for all market segments and stimulates a healthy market competition.
